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Franco
Fiore
Managing Partner
BNA New York Office
Fiore has worked for nearly two decades as a designer and creative
director for world-class brands and Fortune 500 clients in
New York City.
Before Best New Agency, Fiore was the founder and principal at
HappenStudio in New York City,
where he focused on Interactive, broadcast design, and brand identity work.
His clients clients included Coca Cola, Mike's Hard Lemonade, Patone,
Men's Health Magazine, Sony, Callaway Golf Company, Conde Nast Publications, HBO,
HGTV, Discovery Channel, CSTV, AOL, One Show, Loews Ciniplex, Mastercard,
and ABC Family.
Prior to Happen Design Studio Franco was the Creative Director at Media
Circus Interactive Agency, where he helped build it to become the
21st largest interactive advertising agency in the nation (AdAge and AdWeek)
at the time. Fiore was a primary force in recruiting large client
accounts – Gateway, Chase Mellon Bank, Wachovia Bank, John Deere,
Sony, Scholastic, Radio Shack, Coca-Cola, P&G, IBM, Lockheed Martin
and more – leading to over $10 million in new business in 1998.
Major marketers credited Media Circus at the time as a pioneering and
innovative force in Internet advertising development.
In 1996 before Media Circus, Fiore was the Creative Director and
principal Interactive Designer at Siegel & Gale, a respected brand
development and communications consulting firm based in Rockefeller Center. While
there Fiore developed cutting-edge print and interactive designs
for blue chip clients like Kodak, American Express, and IBM.
Before Siegel & Gale Fiore served as the Creative Director at Bessen
Tully & Lee, a marketing and design agency. Aside from design work,
BTL offered market research programs, brand strategy initiatives,
as well as integrated marketing and planning programs. Fiore worked for
numerous prestigious companies primarily in the areas of media
and entertainment, healthcare and pharmaceutical, financial services,
consumer products, technology, telecom, and manufacturing industries.
Fiore lives in Port Washington, Long Island, New York, with his wife and
two children.
Michael
Boh
Managing Partner
BNA Los Angeles Office
Twenty years spent as a pioneer in marketing communications, career highlights
include strategic planning and development in entertainment marketing,
managing the LA office for a worldwide advertising agency, founding a
highly innovative Internet marketing company, leading the 21st largest
interactive agency in the US, and launching a major multimedia division
for one of the world’s largest publishing companies. He has recruited
dozens of Fortune 500 clients and raised millions in private funding for
new business.
Before Best New Agency, Boh was VP/Strategic Planning and Development
for DMI Entertainment Programming, where he helped build the company’s
entertainment programming division. DMI Entertainment Programming produces
award-winning programs for airlines, movie theaters, hotels, arenas, stadiums,
cable networks, retailers, restaurants, and many other venues.
Prior to DMI Entertainment Programming, Boh was the General Manager of
The Ad Store/LA, a division of the $80 million New York-based worldwide
ad agency that represents clients like Jet Blue, Alitalia Airlines, Mike’s
Hard Lemonade, and Coca-Cola. While at The Ad Store Boh was responsible
for building the agency’s Los Angeles office to manage the company’s
West Coast clients.
In 1998 Boh launched Prepay.com, a highly innovative Internet marketing
agency specializing in the development of private label prepaid Internet
cards. The cards were branded for each client – Amazon, The Wall
Street Journal, Wal-Mart, Walgreen’s, eToys, Borders, Barnes and
Noble, and Safeway to name a few – and were distributed to retail
stores. The concept drove customers from major stores to the Internet.
Prior to Prepay.com, Boh was President/COO of Media Circus Interactive
Advertising, the 21st largest interactive advertising agency in the nation
(AdAge and AdWeek) at the time. Boh recruited large client accounts –
Gateway, Chase Mellon Bank, Wachovia Bank, John Deere, Sony, Scholastic,
Radio Shack, Coca-Cola, P&G, IBM, Lockheed Martin and more –
leading to over $10 million in new business in 1998. Major marketers credited
Media Circus at the time as a pioneering and innovative force in Internet
advertising development.
Before Media Circus Boh was hired by Alan Siegel to launch the Interactive
Advertising and Media division at Siegel & Gale, a respected brand
development and communications consulting firm based in Rockefeller Center.
While there he developed cutting-edge interactive advertising models and
planned and purchased millions in media buys for blue chip clients like
Kodak, American Express, and IBM.
In 1993, Boh was hired by the President of Hachette Filipacchi Magazines
to launch its multimedia division. He took a risk that later paid off
by selecting the smaller America Online over the much larger Prodigy and
CompuServe to convert the company’s print magazines into digital
formats. He also negotiated deals to launch cable television programming
based on special interest magazines like Car and Driver and Elle.
While there Boh launched the world’s first digital magazine Car
and Driver on AOL and on the web in early 1994. He also launched the world’s
first online advertising on Car and Driver and Road & Track on AOL
and the web later that same year – despite the “no advertising”
trends at the time. He was an early member of the Internet Advertising
Bureau, and helped develop the first online content management software
and the first online rate card.
Prior to Hachette Boh worked for a US Senator and for two entertainment
companies – Walt Disney World on Ice and Kevin Wendle Productions.
Boh graduated with a BA in Marketing Communications from Loyola University
New Orleans, and later attended George Washington University in Washington,
DC for business courses. Boh is active in the Los Angeles community,
where he serves on the boards of charitable foundations and volunteers
at a local community center. He is single and lives in Beverly Hills,
California.
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